Target Audience and Social Context What is the social context within the visual text/who is the text aimed at?
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Brief description of the text - e.g. end papers on a picture book, book jacket, advertisement, poster...
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VISUAL CODES - What's going on within the visual text?
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REPRESENTATIONAL MEANING
| Where do the vectors take you eye? What is the reading path?
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Is there a narrative or is the text about an idea or concept of both?
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INTERACTIVE MEANING
| Gaze - demand/offer
| Describe the emotion in the gaze - cheeky, angry...
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Background - Is it contextualised or non-contextualised? Is the background realistic or abstract? Saturated?
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How does the composer use angles to establish reactive/active relationships? Who is dominant?
| Active
| Reactive
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How is colour used?
| Symbolic
| Saturation
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Illumination - How does the composer use shade, shadow, light?
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Modality - levels of reality - from realistic to abstract
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Frontal - are you part of the character/s world? Are readers included or excluded?
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COMPOSITIONAL MEANING
| What is the salient image? What is the distinction (often a line of text or a horizontal line) between the real and the ideal?
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Does the framing suggest social distance?
Private or public?
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