|
Activity |
Working
Towards |
Achieved |
Exemplary |
|
What's in a Name
The
Business Name |
Fulfilled
their individual role within the group.
Devised a set of criteria to select a business name.
|
Created a
name that was unique but lacked a certain flair.
|
Created a
simple yet clever and catchy even funny name that people
will remember. |
|
What's in a Name
Presentation |
Gave a
presentation stating the reasons for the Business Name |
Gave a
memorable presentation showing why the Business Name was
applicable to their product. |
Gave a
memorable and clever presentation showing the
presentation skills of the group.
|
|
Logo Design |
Designed a
logo |
Designed a
logo that was creative and interesting |
Designed a
creative, interesting and clever logo
|
|
Business Plan |
Created a
Business Plan with attention to some aspects eg. the
Financial aspects.
|
Created a
well-thought out Business Plan with attention to most
aspects. |
Created an
inspired Business Plan with attention to all aspects.
|
|
Mission and Vision
Statement |
Created a
Mission and Vision Statement that clearly defines the
aims and purpose of the business. |
Created a
Mission and Vision Statement that clearly articulates
the ethics, aims and purposes of the business.
|
Created a
Mission and Vision Statement that inspires! |
|
Creating a Motto |
Created a
Motto with some relevance to the business product or
service
|
Created a
Motto that reflected the Mission and Vision - was a
catchy tag line |
Created a
catchy and clever tag line to become a memorable Motto |
|
Designing Business
Cards |
Designed a
Business Card with minimum information |
Designed
and well researched Business Card with information and
an interesting tag line |
Researched
and designed innovative Business Card giving information
and a "hook" for people to ask more about the business.
|
|
Market
Power:
The "30 second"
Elevator Marketing Pitch |
Delivered
an Elevator Pitch which showed the business but was not
concise. Might have taken longer than 30 seconds but was
still confusing. |
Delivered
a concise Elevator Pitch within 30 seconds with a hook
which would lead to more questioning and interest
|
Delivered
a concise and challenging Elevator Pitch within 30
seconds, with an interesting hook. |
|
Advertising:
Creating a Presentation |
Created
and presented a presentation showing the business in a
good light |
Created an
interesting presentation that demonstrated how the
business operated and its vision
|
Created an
interesting and thought provoking presentation that
demonstrated how the business operated, its vision and
future
|
|
Your
Product or Service |
Created a
product or service that could be sold |
Created a
superb product or service that was highly sought after
and had some success in the market |
Created a
superb product or service that was highly sought after
with great success in many markets with potential to
increase market access in the future
|
|
Your
Journal Entries |
Made the
required entries within the electronic journal |
Contributed to the Journal by suggesting solutions to
problems, encouraging others in the team and effectively
using the Journal |
Contributed to the Journal by suggesting various and
well thought out solutions to problems, encouraging and
affirming others in the team and effectively using the
Journal |
