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With more and more companies wanting to integrate their products into the lives of 
celebrities, now seems like a good time to take a closer look at Celebrity Product 
Placement, describe three common approaches, and outline what steps can be taken 
to guarantee results.

The term “Celebrity Product Placement” is used to describe several related 
techniques, but its definition applies to each: free products are distributed to 
celebrities in expectation of a promotional benefit. Unlike the more overt, paid-for 
endorsement, it offers a distinct advantage. It can appear like a product choice 
made on individual preference.

Most marketers are unaware of their options in this category (one form features 
contracts with celebrities, guaranteeing performance and allowing marketers to 
actively leverage celebrity patrons in the media) and therefore many overlook a very 
powerful influencer-marketing technique.

Article Source: http://EzineArticles.com/8459


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